>> MAKING >> CRAFT BEER TAKES TIME AND PATIENCE AND TEAMWORK.
WE RECENTLY MET A TRIO THAT MIXES BOTH FUNK AND CULTURE INTO THEIR BRUCE REPORTER, JOANNA HERNANDEZ TO LOGAN SQUARE TO TELL US ABOUT FUNKY TOWN BREWERY.
>> FROM MAKING BREWS IN A GARAGE TO WINNING WORLD BEER COMPETITIONS.
BY THE WAY, THAT JUST WON DOUBLE GOLD IN THE TASTING ALLIANCE PEER COMPETITION, BEST-IN-CLASS BABY.
>> IT'S THEIR PALE.
ALE CALLED HIP-HOP SON ARE IN BREAUX.
THAT KICK STARTED THE TRIO INTO THE CRAFT BEER INDUSTRY TRIAL AND ERROR AND MULTIPLE TRIALS.
LIKE FINALLY, I CAME UP WITH THIS ONE >> DO LIKE THEM NOT HAVING THE RIGHT EAST WE WANTED JUST SUBSTITUTING THAT HOUSTON THEN TAKING THE FINAL PRODUCT DO LIKE THIS IS EXACTLY WHAT WE'RE GOING FOR.
LIKE SOMETHING TROPICAL AND NOSE.
BUT LIKE WHEN YOU DRINK, IT IS EASY TO DRINK AND WE SAT DOWN WITH RICH BLOOMFIELD, GREG WILLIAMSON, EXACT DATE TO LEARN MORE ABOUT THEIR JOURNEY.
ALWAYS ON BLACK.
HE WILL BRING IN CRAFT BEER PARTIES AND STUFF KIND OF KNOW SHOWS LIKE A LANE THERE.
>> NOW WE'RE TOO NUTTY FOR US TO.
>> EXPLAIN BEER THAT TASTES AIR MADDUX TO WHY THE LABELS TO LIKE THESE UNDERSERVED GROUPS.
WHAT STARTED AS AN AD AND 2017 BECAME A REALITY WHEN THEY FOUNDED FUNKY TOWN BREWERY IN 2021 LANDING A SPOT AT PILOT PROJECT BREWING COMMUNAL BREWHOUSE THAT MAKES AND SELLS OR BEER.
WANT TO JUST BE PUTTING A BOX.
SO FUNKY.
>> IT GENERALLY SHOULD GENERATE YOU.
THE WORD IS ALWAYS HAD LIKE A POSITIVE CONNOTATION WHERE THIS LAKE WITH MUSIC OR SOMETHING CREATIVE.
AND THEN WE THOUGHT ABOUT LIKE PERSPECTIVE AS BLACK PEOPLE LIKE THERE'S FUNK.
AND ALEX FROM THE 70'S, YES, THOSE FUNDED DOLE.
>> AND YOU CAN FORGET PARLIAMENT.
OR THE GRASS WITH FUN FIGHT FOR LIGHT IS JUST THE BUSINESS PARTNER SAYS THESE BIG NAMES REPRESENT BLACK CULTURE.
>> SOMETHING THEY ARE DRIVEN TO SHOWCASE AND THEIR BRAND IT TRACTION IS GOING TO SEEING YOURSELF WITHIN THAT PRODUCT.
>> SO YOU GO IN THERE AND YOU CAN HAVE PEOPLE LOOK AT THE LABELS AND JUST BE LIKE THAT HAS TO BE.
THAT HAS TO MADE BY BLACK PEOPLE.
>> AND THE CREATIVITY OF THE LABEL SAYS IT ALL.
SOME INSPIRED BY CHICAGO WITH NAMES.
I WILL THE AND AMBER L THAT IS A CHICAGO SLANG WORD, MEANING SO ON AND SO FORTH OR THEY'RE SEASONAL HOME COMING THROUGH.
WE'RE PRESENTING THIS PERIOD OF HISTORICALLY BLACK COLLEGES AND UNIVERSITIES >> MEDIUM BODIED LITTLE BIT MORE A GOOD FRIENDS SAY IT'S TAKEN DETERMINATION AND SACRIFICE TO TURN THEIR DREAM INTO A BUSINESS.
>> I'VE FROM THE BEGINNING OF FUNNY LITTLE KIDS TO BE RESPONSIBLE.
WE HAVE ALSO DOING THINGS THAT THEY PROBABLY THOUGHT THEY'D TO DO TO MAKE TRAILBLAZING THEIR WAY INTO THE INDUSTRY, HOPING ONE DAY TO OPEN A STORE FRONT OF THEIR OWN IS NOT JUST FOR LIKE I WAS BREAKING BARRIERS AS >> BREWERS IS ABOUT GETTING MORE PEOPLE INTO IT AS WELL, SEEING THEMSELVES IN RACE FOR CHICAGO TONIGHT, BLACK VOICES.
I'M JONATHAN ON THIS.
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